Hmm, my kids don't really play with much 'daily', because we hide stuff all the time, and then they get to 'find' it. (don't ask, my mom started it with us when we were little, and both my bro and I do it with our kids )
I listed in order of how much they like the items. (?LOL?)
DS1 (12)- Soccer Ball, Bicycle, Computer & XBox
DS2 (9)- Soccer Ball, Bicycle, Leapster, XBox & Computer Games
DD1 (7)- Build-A-Bear, Bicycle, Scooter, Leapster, Playsilks and Kitchen Set (Little Tykes, piece of junk)
DD2 (2)- MegaBlocks, Dolls & Toy Strollers, Playsilks, and Kitchen Set
DS3 (11mo)- Anything he can get his hands on and put in his mouth.

He LOVES the wood rattles/toys from Haba... and we have one favorite that was a gift from a mama at MDC, and he LOVES it.