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It took me 4 tries with different websites to get a look I'm happy with. My first one was total template built and was generic, I didn't need to know any html. My second, I learned a little html, but still used some drag and drop stuff. My third I wrote all the html, VERY time consuming, difficult, frustrating. One thing that helped me was by viewing source on pages that I liked to see what kind of html they were using. My fourth, I finally got dreamweaver, love it, highly recommend it, but you do need to have prior html knowledge...you don't need so much to know exactly how to write html, but you need enough to understand how it works.
My advice is trial and error, lots of internet reading, you can purchase a book and ask questions.
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