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Please take this constructive criticism in the spirit it is given -- with the hope you can improve your store to increase your business.
I would recommend being very careful with the photography of your product. It would be best to have very clear closeup shots of your products, with non distracting backgrounds. Make sure the diapers don't have any funny folds or weird angles -- if they are photographed crooked they look like they're sewn crooked, even if they're sewn straight.
Your fabric shots show lots of wrinkles and one even looks like it has dirt on it -- this gives an impression of lack of attention to detail, which would turn me off from ordering.
Also, I would not order from an instock store that did not allow refunds for unwashed unworn items.
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Rosemary
Mama to Owen and Luke
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